Biotique is an India-based skincare company with products based on authentic Ayurveda recipes. Their new Ayurveda Plus skincare line needed a new look & feel to differentiate from their existing product lines and resonate with western trends, setting them up to start selling at a more premium price point overseas. The packaging I designed hit the brief by elevating the line whilst still remaining true to their existing brand, for a result that felt premium and appealing to US/UK markets.
