When Graphic Alliance merged with two other like-minded businesses to form Everything Connected, they needed a new visual identity to better reflect their new brand and connected services offering. As the creative lead, I took point on the identity work, designing the fundamental brand system, website and outputs whilst managing a team of illustrators, animators, motion graphics and digital designers to collectively activate the brand. I worked closely with the partners in the business to ensure their vision for the company was realised, and collaborated with our in-house development team to build the website. The result is a bold ident that cuts through the noise, balancing creative experimentation with simplicity and directness.
Website can be viewed here.
