Autumn/Winter collection campaign created for Knomo, a mid-luxury laptop bag company that historically has not had much of a recognisable identity. For this campaign, the company wanted to try something new that would cut through the typical fashion imagery of competing bag companies. The solution was to create eye-catching imagery that called out standard commuting and offered a knowingly ridiculous ‘alternative’ to sitting on a busy train every day. The campaign images are intended to capture the audience’ attention and make people smile. These were rolled out in assets for print, social, POS in Knomo retail stores and for wholesale partners.
